Outsider is a full-service video production and motion graphics studio based in Columbus, Ohio. We deliver compelling, high-level video content that is critical to business success.
We engage directly with clients in a range of categories, from financial services to manufacturing to healthcare. The common thread among them? A need for inspiring, brand-driven storytelling that engages an audience.
We begin each project with the end in mind, and work hard to create video content that connects with your audience in meaningful and effective ways. We believe in value-based storytelling.
We love shapes and data that don't just sit there. Animation is a fast-growing medium for telling stories, communicating data, explaining technical processes, and connecting with an audience.
This is where it all begins. We craft the framework for your story by clearly defining your projects objectives and goals. Then we develop a specific plan for your project while carefully considering your audience, deadlines, and budget requirements. This serves as a guideline for every creative and technical decision we make.
Whether capturing cinematic imagery or authentic interviews to tell your story, we work hard to create a comfortable and professional work environment. Need a stunning time-lapse? Sweeping aerial drone shots? Stabilized handheld-gimbal footage? We bring the tools and techniques to get the visual assets your story requires.
A pre-production plan is vital for any successful project. We iron out as many details as possible before we start shooting, so our location work is as efficient as possible. This includes scripting, interview prep, storyboarding, shotlisting, talent acquisition, scheduling and more. A firm pre-production strategy helps keep your project on track and on budget.
With media assets in hand, we begin the editing process. We often provide an initial asset review to make sure the story and visuals are headed in the right direction. Once approved, we ramp up the cinematic storytelling — this is where content meets creative. We craft value-based stories that combine videography, music, and animation into a seamless, cohesive presentation.
Motion Graphics Process
Like our video work, we focus on your project’s goals and objectives to craft a framework for your story. The result is a specific project plan that carefully considers your audience, deadlines, and budget requirements.
This "visual path" runs alongside the finished script, which allows us to refine the graphic motion prior to asset creation and animation.
Once a style sample has been reviewed and approved by the client, we create the remaining artwork and visuals necessary for animation.
Animation / Production
With the script finalized, style established, and voiceover approved, it's time to start animating. We’ll keep you posted throughout the process so there are no surprises along the way.
Beautiful visuals are brought to life with clear, compelling language. Whether you need to simplify complex ideas, create interest in a new concept, or inspire an audience to action, our experienced copywriters help bring your brand to life.
Whether your brand guidelines are highly defined or leave room for interpretation, we create visual styles that provide a unique, tailored look for your audience.
Voice-over Sourcing and Direction
Choosing the right voiceover is critical for a successful project. We’ll find the perfect match for your brand, your message, and the goal of the project.
Custom Audio and Sound Design
Original music and dynamic sound effects enhance the animation, while the voiceover and audio tracks are carefully mixed and mastered to complete the piece. You’ll love the result.
Whether you've produced dozens of videos or are flirting with your very first effort, we'd love to meet you. We'll explain our process and scale our production to meet your needs and your budget. Let's see what's possible.
Don't even know where to begin? We can help get you started, and manage the process top to bottom.