New York was calling our name once more for a shoot for Sansi North America (SNA), one of the largest LED sign manufacturers and service providers in the world. They're headquartered and have numerous displays right in Time Square so they shipped us out to film their installations and to pick their brain about the great work they do. You'd be surprised how much work goes into making those LED displays work! It's a lot more than just putting it on a building and flipping the switch.
It was a great opportunity to try out our new RED camera as well as the newest edition to the family, the Sony A7S II! It was also an opportunity to test our mettle against the frigid December cold. We popped over to Pongsri Thai our first night after being out in the cold for some wonton soup that warms the body and soul.
The team at SNA are bright, constantly innovating, and have a refined acuity for their industry. We were excited to talk to them and hear their perspective on how the industry of advertising flows and evolves with culture and technology. Our Facebook page will keep you updated on us and you'll be able to see the SNA video when it's ready to go live!