Campfire 2013

Flying Horse Farms
Outsider created three program videos for the Flying Horse Farms Campfire event in Cleveland, Ohio.

The Need: Introduce Flying Horse Farms to those unfamiliar with the organization, honor the work of Paul Newman and define his relationship to Flying Horse Farms, and show how much this camp means to not just campers and their families, but the entire Cleveland community.

The Strategy: Three different videos that engage a large audience with information about the camp and establish a strong emotional connection between Flying Horse Farms and the city of Cleveland.

The Solution: Campfire 2013 features donors, staff members, and camper parents discussing the basics of the organization, the impact it has on the community, how this camp is related to Paul Newman, and the benefits of supporting Flying Horse Farms. Welcome Home is a six-minute documentary style presentation which examines the year round impact Flying Horse Farms has on a family in Cleveland whose daughter attends camp. Dear Paul is a heartfelt “thank you” letter read to Paul Newman to honor his vision and generosity for starting these types of camps many years ago. All three videos were featured at the event and played an important role in the fundraising efforts. The videos will continue to be used throughout the year to help gain support and show the impact this camp has on the entire community.

SPRING 2013

SPRING 2013 Quick update on spring projects at Outsider:
Flying Horse Farms Campfire – Three program videos to honor the legacy of Paul Newman and his generous heart.
BMW Group FS Ambassador Series - Associate engagement video on the BMW i3 Concept Coupe and the BMW i8.
Family Allergy & Asthma – TV and website videos for Louisville based allergy clinic.
Kimball Midwest - Filmed annual sales weekend and events in Phoenix, Arizona.
Summit Healthcare - Creating 3 TV commercials, 3 website videos, a facilities tour video, and a fundraising video for this Arizona Oncology and Research center.
Mount Carmel – Shot a live music video at Woodlands Tavern in March.
Homage Clothing – T-shirt Madness trick shot competition promotional video.
School Of Rep – Company profile video for Columbus based online reputation consulting firm.

Family Allergy & Asthma

Family Allergy & Asthma is a multi-site allergy practice with offices all throughout Kentucky and Southern Indiana. Outsider produced four :15 second commercials and two :30 second commercials for their Allergy Myth campaign, as well as four :30 second testimonial spots with actual patients and doctors from the practice. The commercials are running on television throughout Kentucky and Southern Indiana and on the Family Allergy and Asthmas website.

Ohio State Lima – TV Commercials

OSU Lima
Outsider produced recruiting videos for The Ohio State University Lima campus. The videos were designed to appeal to young adults and high school students in Northwest Ohio.

The Need: A powerful recruitment tool, to be used on multiple formats including television, radio, the internet and social media, presentations, and special events.

The Strategy: Create videos directed at young adults in Northwest Ohio and their parents that are engaging and unique.

The Solution: Two 30-second broadcast quality videos that deliver the message from young, adventurous, and ambitious students. The videos showcase the affordability of OSU Lima, emphasizes the university’s educational assets, and appeals to the opportunity to build your own future. Audio from these spots were converted into radio advertisements.

CoverMyMeds – Profile

Client: CoverMyMeds (Prior Authorization Software)
With their video, CoverMyMeds sought to spread awareness of their services to pharmacies, physicians, and health plans. CoverMyMeds new company overview video from Outsider will reach potential partners and serve as an important introduction both personally and professionally. This video was released alongside the company’s new website.

For more information on how Outsider Entertainment can help you establish a strategic video solution, contact us at info@outsidere.com or 614.488.6365